What is sustainable fashion?
If we start making more responsible purchasing decisions, we will certainly contribute to significant positive changes. Conscious shopping can also become the initiator of adapting clothing brands to the new needs of their customers.
We are more and more aware of the impact of our consumer actions and decisions on the closer and further environment. More and more of us are making decisions about small and large changes that help us lead a balanced, responsible and healthier life.
We know that the fashion industry, built and developed on the foundation of consumer values, is one of the most polluting and toxic. If we start making more responsible purchasing decisions, we will certainly contribute to significant positive changes. Conscious shopping can also become the initiator of adapting clothing brands to the new needs of their customers.
Features of sustainable fashion visible in the production of clothing, footwear and accessories include:
? Respecting employees' rights
Production in the clothing industry, from raw materials to finished products, must be carried out with the guarantee of respect for workers' rights. While we sometimes lack this type of information as consumers, we can always ask the brand or request more transparency. We can also rely on the manufacturer's company values, mission and vision as they can say a lot about what they want to achieve and how they want to get there.
? Care for the environment and health by using sustainable, organic or recycled materials
All clothes must have a tag with the composition of the fabric used. You can see if an item is made of recycled or other sustainable materials, such as organic cotton, linen, hemp, bamboo, silk, recycled cotton. Let's demand transparency.
? Promoting local production and minimizing the carbon footprint
The closer we are to all or most of the production, the more we can say that we are dealing with a sustainable brand-product. The amount of carbon dioxide emitted during the transport of fabrics, samples, clothing, shipping to sewing rooms and warehouses, to the customer's home ... will be lower the closer to our place of residence. It is worth buying from local producers.
? Promoting responsible consumption
Finally, we must highlight responsible consumption, which is the part where consumers can get more involved. There's no point in buying sustainable fashion if we use it little and end up in the back of a forgotten wardrobe.
In a word, "sustainable fashion" means the production of clothing, footwear and accessories that degrade the environment less, i.e. treat their employees and customers ethically and responsibly.
Consuming sustainable fashion, in addition to the points discussed above, is also appreciating clothing. We must be aware of what we need and what we don't, what will fit in our wardrobe and what elements can be combined in various ways. We need clothes every day, for work, for sports, for special occasions - on the way to achieving a balanced but also satisfying life, it is worth taking a look at our wardrobe.
After all, sustainable fashion just wants to do something to make the world a better place. At JuSi, we identify with the values of sustainable fashion. We sew very short series of clothes, thanks to which we avoid overproduction, and cardboard boxes and paper are used for shipping clothes. We believe that responsible production of the highest quality clothing is needed. Today we care about tomorrow. Will you join us?
